when luxury is ripe

By settling in his cabin, it’s as if we caught. The iconic Porsche logo on the steering wheel, the tachometer staring back at us and that abundance of buttons, levers and pilot aids bode well for some great road adventures. Undoubtedly, Taycan is not just a car. It is a spaceship with futuristic lines and dazzling speeds, accelerating from 0 to 100 km/h in 4 seconds. Obviously ultra-fast, boasting 571 horsepower under the hood, this Porsche lives up to the historic canon of a brand known for its strong character and sporty style on paper. But it’s been a few years, and this model in particular has a real innovation. Better yet: a change of times, perhaps a revolution! The emblem of the new era, the Taycan really runs on electricity. And its autonomy, if we add the Performance Plus battery option (i.e. 93.4 kWh), is quite interesting as it reaches a peak of 498 kilometers. What to leave and have a wonderful trip.

Prius and Zoe, hybrid and electric for everyone

If the Stuttgart manufacturer is at the forefront of fashionable sports today, it’s important to remember that luxury brands, for the most part, have taken some time to get on the modernity train. BFM Business journalist and automotive expert Antoine Larigaudrie tells us: “Luxury and sports brands have customers who are very conservative about engine power and music. Therefore, it makes sense that the electrification process takes longer. » We need to look elsewhere to find out who is developing new automotive processes as a priority. It is dominated by the “popular” manufacturers, which represent the majority of sales to all four corners of the world. Awareness in this area is older than imagined. Back in the 1960s, the American Congress recommended increased research into the production of less polluting and fuel-efficient cars. The end of the economic boom along with the oil crisis of 1973 will accelerate the enlightenment. But a big problem remains: the technology of the time is unreliable, and batteries are not powerful enough to compete with heat engines. Only in the 1990s did the revolution take place. In Japan, the Toyota manufacturer is preparing to develop a hybrid car that charges its batteries during braking and landing. Its goal: to offer a technological breakthrough for everyone. The first Prius was born! Its average consumption is 5.1 l/100 km, which is surprisingly less than half of the petrol car of the time. But above all, it was its design, which was clumsy to say the least, that attracted attention when it was launched in 1997. At the same time, in France, Renault is working on competing technology. After the Zoom concept car, the brand started building hundreds of electric Clios. This is still a drop in the bucket, but there is material here to prepare public opinion for the then-distant world of the post-oil era. Prefiguring all-electric models that drive today in our cities, Twizy and Zoe. That’s why we owe Renault, Toyota and Nissan the arrival of the other world with the Leaf (French for “leaf”, as if to drive home the point of view of a more environmentally friendly car). So it’s not the top of the basket, but the bottom of the scale in purchasing matters, as it is with conservation.

Acceleration of virtuous motorizations

For Antoine Larigaudry, there is no doubt: “Hybrid is more of an everyday car, a development ground for flow and an incredible experience maintained by Toyota since the first Prius 25 years ago. Given the emission reduction targets at European level, this is incredibly drastic given the typical life cycles of car technologies, with everyone having to take part in the mandatory mileage. » Now the situation is such that the electric ambition trumps everything. Antoine Larigaudry explains it to us “The need to be even more environmentally ambitious means that, for example, a simple hybrid ‘Toyota style’ is only seen as a ‘standard’ level in terms of pure motorization. The Greenpeace report points out that even the precursors of this field, Toyota and Honda, now show a real technological lag to be on the hooves. That’s why we’re seeing crazy acceleration in the following technologies, plug-in hybrid and all-electric.” What better way to accelerate than to move with those who always gain strength and accelerate the guiding values ​​of their actions? To find the best car of the future in 2022, it is often necessary to turn to the personnel of the sector. Thus, the German triad plays the role of headliner before other famous brands, starting with Audi, Mercedes, BMW, Jaguar or Lotus, Maserati or Range Rover. . For all these manufacturers, the strategy was simple: initially, it was about letting the precursors swell (and sometimes destroy themselves) in an expensive research and development process before taking back the lead to refine the technology once it was reliable. and make it even more efficient. “Porsche was one of the designers of the plug-in hybrid super sports car 918 Spyder in 2011. Antoine Larigaudry explains. Their financial capabilities and limits allow most of them to develop even 100% electric models, in other words, to immerse themselves, to produce cars with driving pleasure and completely new sensations. The Porche Taycan and especially the flagship Jaguar IPace are proof of this. » At Porsche, the transition continues. The very iconic and electric Taycan was the German team’s second best-selling model in 2021 after the Cayenne and a real bestseller in Great Britain, Norway and Belgium. Ultimately, that is, in 2030, the brand plans to sell 80% of electric cars worldwide. The share of popular or more luxurious “virtue engines” continues to grow today in Honda, Peugeot, Hyundai, as well as their more expensive rivals, and this is proof that the entire sector today benefits indiscriminately from the technological leap. Fasten your seat belts on your way to the other world!

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