Basketball: From Macron to sponsors, the NBA is cheating all of Paris

An interview with the president, plenty of sponsor activations, stars close to the floor of the AccorHotel Arena, including the French basketball star Victor Vembanyama, or even the presentation of a video game with the creators of Pokemon Go seemed to be the agenda of the NBA’s fatties for the week. a diplomatic visit as much as a self-introduction tour of the occupied territories. On January 18, in front of the council of ministers, Emmanuel Macron received the head of the NBA, Adam Silver, at the Elysee. “We discussed the development of basketball in France and the place of basketball in the 2024 Olympics. We will probably return next year.”

Three years after Michael Jordan’s Charlotte Hornets arrival, the NBA star’s legendary former club shared a poster of the Chicago Bulls against the Detroit Pistons at the AccorHotel Arena. “This game is designed to appeal to our European fans,” said Ralph Rivera, director of NBA Europe and Middle East. France is the number one NBA trading country in Europe. We were able to activate seventeen sponsors for this match. Tickets sold out in less than five minutes.” The public movement against the pension reform will not stop fans from attending the meeting, where they pay €65-815. On the sponsor side, from Sorare to PlayStation via NFT cards, Nike, Tissot, Parions Sport or Deezer, something for everyone there is

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