At the beginning of the year, Santé Publique France launches a preventive campaign against the harm caused by alcohol. Music in commercials “A Marionette’s Funeral March” By Charles Gounod.
Public Health France ad “Health has nothing to do with alcohol”
Advertising “Health has nothing to do with alcohol” begins with a scene of a trio of friends drinking beer. They clink their bottles and drink, relishing this moment of sharing. The ad then continues in one company. We participate in professional drinking. Employees greet each other with “health!” they wish “. The ad continues as the family gathers around the meal. They have just shared a galette des rois, and the grandfather crowns his head with a “Cheers!” as they all clink glasses.
The ad continues by showing various scenes of everyday life. Two friends clinking glasses in a cafe, family members separated by distance but together on a video call. Then we see three seniors drinking and wishing each other well! The ad continues with young people dancing and filming in a nightclub. Throughout the commercial, toasts follow each other. Let’s note that in fact, all moments of celebration and sharing cannot be imagined without a glass of alcohol and the opportunity to clink glasses. message from French Public Health It should be noted here that despite the old formula, good health has nothing to do with alcohol. Quite the opposite!
What is the music for the Public Health France 2023 commercial?
Public Health France has chosen a composition to start its preventive campaign against the harms of alcohol Charles Gounod. is about “The Doll’s Funeral March”. This piece of music was written 1872. He is also known by his name “Funeral March of a Marionette”. The piece became famous as it was used repeatedly as the theme music for a television entertainment program “Alfred Hitchcock Presents”. It is considered a classic piece for string orchestra.
Charles Gounod is a French composer and organist. He was born in Paris on June 17, 1818, and died in that city on October 18, 1893. He is best known for his lyrical works. The most famous is his opera “Faust”, became one of his most famous masterpieces. He also composed many other operas as well as religious works, songs, melodies and orchestral pieces. Gounod studied composition with French composers Fromental Halevi and Jean-Francois Lesueur. He also studied organ with a famous French organist and composer Caesar Frank. He is considered one of the greatest French composers of the second half nineteenth century.
Public Health France prevention campaign
In this new campaign commissioned by Agence Publicis, Santé Publique France fights alcohol. Indeed, the figures reflecting the destruction of the latter are frightening. 28,000 new cases of alcohol-related cancer are reported each year. In addition, there are more than 40,000 deaths each year due to excessive alcohol consumption. The campaign called “Health has nothing to do with alcohol” is a plea to convince all Frenchmen that excess in everything is harmful.
Santé Publique France is the national health agency of France. was created in 2018, replacing the Institute of Health Control (InVS). Its mission is to protect and improve the health of the French population by implementing measures to prevent and monitor diseases, accidents and health risk factors. We have seen this recently advertisement to warn of the dangers of a heat wave on the most vulnerable.
The French Public Health Agency is also responsible for the analysis and dissemination of population health data, epidemiological surveillance, health policy impact assessment and public health research. It is under the control of the Ministry of Solidarity and Health. French Public Health measures are based on scientific data and experience to develop recommendations, guidelines and public health policies.