Niantic, NBA and NBPA unveil NBA ALL-WORLD

NBA players Jalen Green, Jordan Poole, Immanuel Quickley, Karl-Anthony Towns and Andrew Wiggins are all leading the NBA ALL-WORLD launch campaign.

NBA ALL-WORLD comes to mobile

Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) are excited to bring NBA All-World, a free-to-play, officially licensed mobile game where players can find, challenge and compete with current NBA players, to France. neighborhood, then recruit them to your team before they prove themselves on the court. NBA All-World expands the world of basketball into new territories through augmented reality and is free worldwide on the App Store and Google Play.

This early release in France ahead of the global launch coincides with the NBA’s return to Paris for the highly anticipated NBA Paris Games 2023, which will see the six-time NBA champion Chicago Bulls take on the three-time NBA champion Detroit Pistons.

NBA All-World brings the NBA universe to life. Fans can explore their neighborhoods to meet today’s NBA players, recruit them to their teams, level up, and compete to become the master of the court. Players will have the opportunity to customize their squad with the latest gear through items from well-known real-world brands. In the game, players can also chat with friends and participate in 1v1 tournaments to win exclusive rewards.

Through NBA All-World, players will be able to experience the favorite real-world locations of current NBA stars. Athletes like Jalen Green, Jordan Poole, Karl-Anthony Towns and Andrew Wiggins will headline the game’s launch campaigns: “Go All Out” or, in the short NBA World documentary: “Where I Am.”

To celebrate NBA Paris Game 2023, fans will have many opportunities to enjoy a unique experience in Paris with NBA All-World:

  • Complete the NBA All-World Stutter Step Scavenger Hunt, which will take players to key city locations and ballparks for a chance to win NBA Paris Game 2023 tickets and NBA All-World merchandise. For more information, players are invited to follow the game’s social networks.
  • Join NBA World teams in the fan zone of NBA House from January 19th to the 22nd for a chance to experience the game and enjoy the revolutionary NBA-themed experience Niantic has to offer.

“Sports are an integral part of people’s lives and the NBA is a huge part of pop culture. says John Hanke, founder and CEO of Niantic. “Our version of the NBA game offers exciting 1v1 gameplay where you can compete with the world’s best athletes and experience the magnitude of the NBA phenomenon through different themes, be it shoes, music or fashion. Players will have to explore the real world to find out what the NBA universe has in store for them. Intelligence is an important step towards victory. »

“We expect our fans to be fully immersed in NBA All-World as they build deeper relationships with other players and the league,” said Matt Holt, NBA Manager of Commercial Partnerships, the game along with Niantic and the NBPA. The world of the NBA and its culture are brought to almost every corner of the world.”

“We want to help make the NBA as authentic as possible, as well as reach new audiences by bringing NBA players to Niantic’s augmented reality gaming board,” said Josh Goodstadt, chief commercial officer of THINK450, the NBPA’s partnership and innovation division. “We can’t wait to see users compete with and recruit their favorite NBA players from around the world.”

As Niantic’s first official sports game, NBA All World encourages people to explore the world to experience everything the game has to offer:

  • Explore the world: Go out and explore the real world to compete against NBA players and recruit them to your team. You’ll also get gear, upgrades, full challenges, and more. you will be able to get.
  • Create your team: Compete 1v1 against the stars of the NBA moment, facing various challenges that allow you to recruit new players. If you’ve already engaged a player, challenge them again in future encounters to practice and earn more XP. As your team level increases, recruit stronger players.
  • Push your limits: Improve your players by boosting Attack, Defense and Physical Condition. Make sure you are always full of Energy with energy drinks.
  • Excel in conquering the field: Compete for the leaderboards by participating in Land Conquest in over 100,000 different lands located in the real world. Challenge your friends and other players to get the highest places on the podium.
  • Dress in style: Collect rare items like Adidas sneakers, Puma shorts and Stance socks from Play Zones. Prioritize equipment that improves your players’ stats and customize your team with sneakers and accessories that will make you stand out from the crowd.

NBA All-World, developed on the Lightship platform, will reach a new audience. Absolute NBA fans, basketball fans, fashion fans, music fans, pageant fans or shoe experts, all are welcome. Niantic’s Campfire social app brings an extra interactive touch to the game that will make it easier to connect with other basketball fans and the growing basketball community. NBA All World. For more information, visit

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