Registration of industrial vehicles: 2022 report brand by brand


In France, the market for registrations of new heavy trucks over 5 tons in 2022 ended with a slight difference compared to 2021: – 0.3% or 125 vehicles. Behind this general stability, some brand performances are hidden.


Rarely marked by a year-round stamp of stability, and also with long delivery times caused by manufacturers’ supply problems, the market for new heavy-duty trucks over 5 tonnes in France finally ended in the red due to a slow month. December (3712 registrations, 8.1% compared to the same month of 2021).

2022’s 44,014 units are worth a 0.3% decrease this year compared to 2021, which corresponds to 125 missing cars. This was the lowest volume difference ever seen between two years since at least 1975.

A recovery of the tractor market in 2022 (+ 11.8%), which is below the annual average for 2012-2021 (45,890 registrations), a slight decrease in heavy trucks (– 3.5%) and a tractor in 2022 a slight decrease was observed in the market. intermediate range (–34.6%). In addition to analyzing the performance of historical brands, let’s note the 420 tractors registered by Ford Trucks (7 in 2021), which offers the brand a 1.7% share in this market.

Renault Trucks

After a good first half (30.3% plus 5 tons and 23.9% share in tractors at the end of June), the French brand had a difficult six months and ended the year slightly lower, with its final volume equaling its volume. 2012-2021 on average. Within a year, Renault Trucks’ share in tractors lost 0.7 points to 22.2%, and its share in rigid vehicles (only 7.9% in volume) increased by 2.2 points to 38.9%.

Daf

It was a very good year at Daf, especially in tractors, thanks to a + 22.5% registration, which allowed it to gain 1.8 points of influence to 20.3%, a market share that the Dutch brand never reached at the end of the calendar year. In fact, Daf has been the number one foreign brand in the French truck market for more than a year, despite a drop of 0.2 points to 5.9% in carriers and coinciding with Mercedes-Benz’s decline. Unpublished entry.

Volvo trucks

Gaining 1.3 points in the overall market and half a point in carriers with a 9% share (7.4% in volume, the least bad decline in the market), the Swedish brand shone first and often. the fact of tractors increased by 17.5% and was loaned with a share of 17.6%, which was a record in France at the end of the calendar year. Volvo Trucks, ahead of Daf in this category, nevertheless maintains its status as the number 1 foreign brand in the heavy category.

Mercedes Benz

A year in two phases for the German brand. First, a sharp decline in the second half of 2021 (-20.8% in volume), a weak first half (-16% in a stable market), then from August, especially tractors, 67% in registrations in five months with a 10.9% increase in the market with growth.

The results for Mercedes-Benz: an increase of 0.4 points (12.3% share) in tractors and 0.7 points (14.8%) in rigid machinery, while falling from second place to fourth place in the overall market hierarchy.

Scania

Times are tough at Scania, where 2022 is all about the annus horribilis in France. It is the only Swedish brand that saw a decrease in the volume of registrations (–15.7%) in the main tractor market. In a market with +11.8%, the penalty is merciless: 3.5 point loss of prestige, up to 10.6%, the worst score for Scania since 2013 (9.9%). The loss in carriers is less significant: 1.5 points, 10.8%.

MAN

After a strong start (first quarter with a 12.4% share in addition to 5), the 2022 fiscal year for the German Traton brand was severely punished from an industrial perspective by the war in Ukraine, where key suppliers are. Thanks to a very good last quarter in tractors, MAN was able to finish this vintage in the green (+ 8.8%) and only lost 2 tenths of a point to 9.2%. However, the brand fell sharply on carriers: – 30.8% registrations and – 2.3 points of share, to 8.8%.

Iveco

There are no big differences in the balance of the Italian brand in 2022, it performed less well than the market of tractors (+ 7.1%) and transporters (– 16.4%), but in proportions. Therefore, the losses of penetration points are small: 0.3 (6.2%) in tractors, 0.5 (11.7%) in rigids, 0.7 (8.5%) in the general market.

Jean-Luc Foucret

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