ADR: Interview with French artist Julien Durix

Web3 is gaining ground in the artistic sector. This trend is mainly due to the growing interest of artists in NFTs. Indeed, this decentralized blockchain technology based on trust and the authentication of works of art it allows is seen as the future of art by several prominent galleries and auction houses, such as Christie’s and Sotheby’s. In this exclusive interview, Julien Durix, a rising star of contemporary art in France, tells us how he tamed Web3 and how he experienced this transition to the revolutionary universe of blockchain as a traditional artist.

Many people already know you with your works, but can you introduce yourself to all our readers and the public in a few words? What kind of artist are you and what is your relationship with creativity, art, painting?

I Julien Durix, I am 31 years old and I am an artist. I have always been interested in drawing and painting, so I am interested in everything related to artistic creation. For more than 10 years now, I have had the opportunity to live from my passion and see my work exhibited all over the world. This is especially possible thanks to the prestigious Galeries Bartoux where my works are presented in New York, Paris, Honfleur, Singapore or Miami.

As part of my work I explore different styles, inspirations and techniques. It allows me to create my own universe and tell specific stories. My multi-dimensional inspiration goes from Charlie Chaplin to Banksy, through POP culture, even Van Gogh and other art historical masters. I like to mix eras and characters, everything that speaks to me personally, to create unique and unexpected works.

Above all, I have the freedom to create my own ideas without being asked what style they fit. So I am able to change supports and work on canvas as well as on my sculptures or works. “Life in Flowers”. A canvas covered with silk roses that I created over a year ago and let my imagination run free on. You can find one of them in the gallery. This is a 2 meter tiger hand painted on over 1500 roses.

The emergence of social networks has increased the recognition of artists all over the world. With the emergence of these new technological vectors such as blockchain, NFTs or the metaverse, artists can go further. How did you become an artist that you were able to adapt to Web3?

In my opinion, a work of art loses its meaning if it is not shared. For this, you need to use all available tools, and social networks are among the most important. That’s why I work every day to present new works on my various social networks. I have created and shared over 500 so far.

But what people don’t necessarily know about me is that I’ve always been interested in new technologies. As I consider myself to belong to a generation, I am passionate about involving them in my artistic creation process “related”eventually became the engine of my creativity.

This constant desire for artistic innovation led me to explore blockchain technology, NFTs and their wide applications in the art world. It is this state of mind that helps me fully immerse myself in digital art to create, explore and innovate! I consider Web3 to be a logical evolution of my work as an artist, parallel to my traditional artistic approach.

Specifically, how has the migration from traditional art to digital art been for you, as mentioned above, for example with NFTs?

Technically, this transition was nothing new to me, as I have been working with digital painting for some time. However, I always try to discover new techniques and tools in the creative process. Especially with NFT, I wanted to bring together several artistic mediums to create a new synergy. Thus, each NFT combines digital painting, video animation, 3D sculpture and even audio.

However, I have to admit that going into Web3 as a traditional artist felt like a whole new and different journey. Bridging the gap between physical, traditional art and digital art is one of the main ambitions I want to achieve with my work. And to make that connection, I started from the principle that it was important to connect physical works with my NFT collection. I got it with mechanisms like “progressive combustion”. Through its implementation, not every NFT can be converted or converted into physical work.

Can you describe your NFT collection and all the steps you have taken to become an established artist on Web3 in a few words?

My first NFT collection was illustrated with the tool at the origin of any artist’s work: the brush. My first sculpture, a huge 195 cm hand-painted brush, quickly became one of my most iconic works. So it made sense for me to draw inspiration from this piece for my first digital art collection.

It is called in the collection “like a brush”, each brush has multiple features that create different and unique variations. For this, I drew hundreds of new strokes inspired by my original work “Like a Boss” representing the Pink Panther on a throne flanked by two black panthers. Here, the famous panther disappears in favor of a child with a familiar face on his throne surrounded by various assistants.

Beyond publishing a simple collection of digital artwork, my goal is to create a connection between the physical and virtual art worlds. That’s why we imagined this mechanism “progressive burn” of each NFT, allowing collection owners to burn (exchange) their NFTs for original physical artwork. The term “progressive” is not chosen by accident, as the value of tradable artwork increases with each Burn window.

What are the real challenges you have to face to build this Web3 artist universe?

I think the transition from a traditional artist to a Web3 artist is a long and difficult journey. In order to be able to innovate, it requires constant awareness of trends and current events in the artistic space.

It is also necessary to master the methods of expression of the sector, because communication there is different, Web3 has its own codes and values ​​with the community, which are at least as important and demanding as traditional art. As an artist coming from a physical art background, there is a lot to adjust to if you want to build legitimacy in this space.

But no matter where this project takes me, my goal for this first NFT collection is to create art that resonates strongly with people while adding value to my long-term IRL and Web3 communities.

Finally, what awaits us in 2023? Detailed road map? A specific goal in the development of your image or career? Important announcements?

I have a lot of artistic projects waiting for me this year. I have new ideas waiting to be implemented for works on canvas or roses. New sculptures will also see the light of day and I can’t wait to introduce them.

I also aim to introduce my work to as many people as possible and prepare international exhibitions within Galeries Bartoux, especially in New York and Miami. There are many events and collaborations to come.

As for my digital projects, the complete roadmap of my collection “Like a brush » can be found on the website www.juliendurixnft.io. This collection aims to bridge the gap between my physical art and my digital art, and I couldn’t be more excited for the future.

I can’t wait to find out how many pieces from this collection will sell and who will win the virtual art and the physical art.

Julien Durix is one of the future-looking artists. Working to bridge the gap between traditional painting and futuristic digital art, he demonstrates his enthusiasm and long-term vision. We don’t know about you, but we can’t wait to see what 2023 has in store for artists. Web3 and their community.

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