Samsung was founded by Lee Byung-chul in the year 1er March 1938 in Taegu, South Korea.
At first it was a very small food trade organization. It would later expand to form the multi-sector Samsung group you know today.
The reputation of Samsung devices is well established
Currently, it is on the fifth place among the most powerful brands in the world. What are the reasons behind Samsung’s good reputation? Read this article to find out.
Samsung: Focus on communication
Regardless of the training area, it is a very good idea to invest in the promotion of their products. This is exactly what the Korean giant Samsung is doing. He spends a lot of money extolling the merits of his new creation. According to a magazine, Samsung invested about 13 billion dollars in marketing in 2013.
These astronomical figures are of great concern to analysts and statisticians, as they far exceed the company’s research and development budget. All this shows that Samsung provides the best possible presentation of its products to the general public.
In addition, advertising campaigns with the brand please customers who sometimes express their dissatisfaction with dishonorable images shown one after the other. For example, there was a lot of criticism during the Galaxy S4 release advertisement for being considered too outdated. However, this did not stop the campaign from being a complete success as Samsung announced that the Galaxy S4 had sold over 40 million units a few months later.
Samsung: Very large target audience
The offers of the Samsung brand are intended for almost everyone without any distinction. The company offers entry-level, mid-range and high-end products to the public. Suffice it to say that there are all kinds. In the past, Samsung was able to quickly differentiate itself by launching its own products, even if it sold electronic accessories like its competitors.
It also has an enriched product catalog that has allowed it to be at the forefront of the high-tech industry. Today, Samsung manufactures televisions, smartphones, watches, refrigerators and many other products.
The Samsung brand has approximately 240,000 employees worldwide, with approximately 90,000 employees in Korea. On the other hand, Apple has a total of 80,000 agents and more than 63% of them are located in the United States. Although both companies are very well known internationally, Samsung has the upper hand when it comes to decentralized direct involvement.
In addition to this aspect, the Korean giant employs more than 1,800 engineers from the European continent. On the advertising side, Samsung is still ahead. Formerly overshadowed by rival Apple, it has been leading since its merger with the famous London football club Chelsea, which it will accompany to the European championship in 2012.
A very powerful conglomerate
Samsung represents the most powerful chaebol on the Korean peninsula. He is currently worth $520 billion, which is about 20.3% of Korea’s GDP. He is involved in real estate, insurance, electronics and more. covers several dozen companies in several sectors, including
Thus, the most active department can benefit from significant financial support from other departments. Thanks to this, Samsung manages to maintain absolute control over the production chain from the collection of raw materials to the final product.
Futuristic and innovative business strategy
Where SONY failed, Samsung succeeded. The main reason why it has been so successful compared to other consumer electronics and smartphone brands is its focus on consumer-oriented innovation. Indeed, this company invests in research and development every year. His ability to understand the needs and preferences of his clients makes all the difference.
futuristic and innovative business strategy
Samsung doesn’t just make products like Galaxy smartphones or TVs.
In addition to these various offers, subscribers benefit from a very good experience.
Thus, Samsung has become a highly respected brand globally with a large consumer base.
Today it is one of the leaders in the mobile phone market.
Admittedly, Samsung deserves its place. In a fiercely competitive and ever-changing market environment, having a forward-thinking business strategy and not relying too heavily on past successes is essential for long-term growth and success. This is where Samsung stands out from its competitors.
In short, there are many reasons for the good reputation of the big Korean company Samsung. This company has a large target audience and a decentralized staff. Added to this is the strength of his conglomerate and the adoption of a futuristic business strategy.
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