Samsung sees significant dual demand for foldable smartphones from businesses – Samsung Newsroom Canada

Galaxy foldable smartphone units shipped to the enterprise more than doubled as interest from the financial services community increased.

Samsung Electronics today announced that the number of Galaxy Z Fold and Galaxy Z Flip smartphones sold to businesses more than doubled year over year. Between January and October 2022, the number of foldable smartphones Samsung contracted from enterprise customers increased by 105% compared to the same period in 2021.[1]

The foldable smartphone shipment is expected to reach 16 million units worldwide[2]73% year-over-year growth, the form factor is rapidly becoming mainstream, and shipments are expected to reach 26 million units in 2023. This is facilitated by the ease of multitasking on the big screen and strong optimization of applications for foldable devices. to shop between enterprise users.

Advantages of folding devices for business users

As companies embrace a work-from-anywhere policy, they are looking for new ways to increase productivity. Foldable devices have particularly appealed to the financial services industry, where 74%[3] A sample of financial advisors say it’s important or important to stay connected through mobile apps.

“Samsung Galaxy foldable smartphones are designed to enable new ways of working and unleash creativity,” said KC Choi, Senior Vice President and Head of Global Mobile B2B Team, MX Business, Samsung Electronics. “This rapid investment growth demonstrates the need for meaningful innovation to improve the productivity of our enterprise customers’ workforce. »

Samsung’s fourth-generation foldable smartphone, the Galaxy Z Fold4, is a powerful multitasker ideal for business use. Despite its user-friendly dimensions, it offers a large screen size that makes it easier to perform tasks compared to traditional smartphone screens.

The Galaxy Z Fold4’s large screen offers a larger workspace and is well-suited for making the most of desktop PC features. A perfect tool for multitasking and multitasking, the desktop-like taskbar allows users to manage, launch, and switch between programs without interrupting work.

The huge screen real estate is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open three apps at once, including two of the same app for side-by-side comparisons. For example, users can reply to Gmail while viewing two Chrome browser tabs, just like working on a desktop with multiple monitors.

Galaxy Z Fold4 also adapts to your workflow needs. Not only does Flex Mode provide a hands-free experience for basic video conferencing tools, it can now support custom e-signature or note-taking capabilities in partner apps using the S Pen.[4]

Strong partnerships that enhance the experience of foldable devices

These practices have become popular in many business sectors and industries. Competition is fierce in today’s market, especially in the financial services sector. Professionals need the best tools to maintain consistency and routine, even when working remotely.

Their devices must support complex workflows including alerts, searches, charts and portfolios, giving them the power and productivity they need to stay competitive. Working with leading industry partners, Samsung has enhanced the utility of the Galaxy Z Fold4 in unique ways, expanding the adoption of foldable devices for enterprise use.

According to a recent study, the app[5] Bloomberg Professional is the #1 financial services software used by investment professionals such as traders, analysts and portfolio managers.[6] It leverages the Galaxy Z Fold’s unique form factor to give financial professionals more intuitive and immersive access to market data, analytics, news and Bloomberg communications on the go, while maintaining the user experience and functionality they’re familiar with. The responsive layout of the Bloomberg Professional app on the Samsung Galaxy Z Fold4 allows for easy continuity and multitasking on the go. Users can easily switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen, making it easy to read news, track real-time market data, review portfolios or perform chart analysis. It allows financial professionals to perform familiar tasks in an advanced way on their foldable devices.

DocuSign,[7] offering the world’s best e-signature solution and used by 24 of the top 25 companies[8] Fortune 500 financial data is also optimized for Android12L. The Galaxy Fold4 struggles to seal deals on big screens. Users can now quickly drag and drop multi-view email attachments directly into DocuSign eSignature, quickly closing deals on the go with the S Pen.[9] Signature from Samsung and dedicated to Flex mode.

And for financial professionals who are constantly in and out of the office, DocuSign has created a desktop-like experience using Samsung DeX mode. Simply connect the device to a monitor, and with high-resolution support and DocuSign’s responsive design approach, professionals get the same quality experience for any screen size or orientation.

Samsung has also partnered with IBM[10] to address the challenges financial professionals may face in helping clients while working from anywhere. IBM iX, an Experience Design Partner of IBM Consulting, worked with a leading financial institution to develop a mobile experience that helps wealth advisors quickly access and manage market and portfolio data. Samsung DeX and S Pen integration[11] allowing users to interact with data in a full desktop-like environment on their foldable device, drag and drop files between apps, convert handwriting to text, and even capture digital signatures. Samsung’s open philosophy has also made it possible to integrate other popular applications for video conferencing, customer communication, e-mail and spreadsheets into its multi-software interface.

Samsung is committed to working with industry-leading partners to create new mobile experiences and working more closely together in the coming months to take advantage of cutting-edge technologies such as foldable smartphones.

[1] According to internal data. Figures comparing January-October 2022, January-October 2021.
[2] Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/
[3] Source: Greenwich Coalition, ” Modernizing mobile applications: Financial market professionals seek continuity of experience. » October 2022.
[4] Galaxy Z Fold4 S Pen stylus sold separately
[5] Bloomberg Professional requires a separate software installation and Bloomberg Terminal subscription to use. Availability may vary by market and model.
[6] Source: Greenwich Coalition, ” Modernizing mobile applications: Financial market professionals seek continuity of experience. » October 2022.
[7] DocuSign requires separate software installation to use. Availability may vary by market and model.
[8] Source: DocuSign, “About DocuSign” https://www.docusign.com/company
[9] Galaxy Z Fold4 S Pen stylus sold separately
[10] IBM programs and services may require separate software installation to use. Availability may vary by market and model.
[11] Galaxy Z Fold4 S Pen stylus sold separately

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