My Music Ads, a firm to develop fans of music artists
My Music Ads, a marketing agency specializing in the music industry, teaches artists how to improve their visibility through effective digital advertising.
Support artists in their digital outreach
Every day My Music Ads handles 20-30 new requests from French artists. And for good reason, the marketing agency is one of a kind due to the strong specialization written into its DNA: supporting players in the music industry to develop their visibility thanks to an adapted and transparent digital strategy. “An artist is an entrepreneur. In addition to his music, he has financial, marketing, legal aspects, etc., which he does not necessarily control. Our role will be to illuminate the singer, musician or DJ in the digital promotion aspect”, says Mickael Rainier, founder of My Music Ads. The latter, after working in digital for record label artists, wanted to use that experience to help smaller artists gain visibility.
Indeed, the young man observed inconsistencies in the operation of the largest marketing structures in the music industry. “Online advertising services for freelancers or independent artists can be very opaque. The artist will pay for the entire service, but will not have access to his Data, will not know the exact amount of the commission and will have to pay VAT, which in most cases he will not recover. Therefore, a large part of his budget will not go to his communication,” says Mikael. Knowing this well, My Music Ads has implemented a different concept that is more profitable for artists.
“Even small amounts can increase your vision tenfold”
Indeed, the agency has transformed itself into a Qualiopi-certified training organization (funded by OPCO, CPF or even Pôle Emploi) to offer training modules on online advertising in social networks to understand how to create effective digital campaigns. This training is followed by e-learning modules to culminate the learning in person, at the My Music Ads offices in Paris or via video conference. My Music Ads therefore applies the adage “It’s better to teach a man to fish when he’s hungry than to give him a fish” so that an artist allocates the bulk of their communication budget to… communication. “For 100 euros we can get 10,000 views on YouTube in France. Advertising for 1000 internet users costs 3 euros on Instagram and less than one euro on TikTok. When an artist wants to promote himself, his first fear is not having enough budget, even with small amounts, if we know how to invest it, we can increase his visibility tenfold”, continues Mickael.
To combine theory and practice, as well as short and medium-term perspectives, My Music Ads has developed six months of support for learners with fun and innovative technology. With a few clicks, an artist can request a campaign based on various criteria: item to be promoted, social network, budget, etc. The campaign is then published on the artist’s accounts, which is an important element. Apart from Google, Meta or TikTok ad management costs, the icing on the cake is that you won’t need to spend extra.
Information, nerves of war
My Music Ads will be Data driven to improve digital campaign effectiveness. With the funnel strategy, ads will target Internet users who have shown a certain interest in the artist by subscribing, watching half of the story, or liking certain posts. “With us, Data belongs to artists who are very rare in the industry. In advance, we will have taught him to analyze his data, to use them wisely,” adds the founder of the agency. So, in a world where music is consumed more and more quickly and more artists are emerging every day, My Music Ads strives to help its learners build a loyal fan base around their musical craft.
Communication is a key element in an artist’s development as a musical project continues for several months. Since its inception last year, My Music Ads has managed an advertising budget of over one million euros, which allows the agency’s teams to constantly learn to offer the best possible services to their members. . My Music Ads media strives to be a reference in this universe by partnering with players in the music world like Hyconiq. The foundations are laid, the experience is there, the rest seems brilliant.
