Focus on touring in the music industry

In music, a tour operator is an intermediary between an artist or producer and venue or event operators. It sells and manages artist, band or musical troupe tours in France and abroad. He is responsible for the profitability of the shows. Therefore, he is very careful about the budget. He is called a turner or booker.

In this article, we will explain what a tour is and how it is organized, what a turner is with examples, and then we will accompany the various contracts with a conclusion.

What is a tour?

According to the Larousse dictionary, a tour is a public servant, merchant, representative, etc. on a set route. the trip carried out by is a trip of a professional nature.

In the music industry, it is the art of programming an artist in a dated event. Tour is a concept related to production and artistic programming. An artist will chain concert dates of the same show linked to an album or even a career.

What is a turner?

Turner is a show producer who supports labels, record companies, as well as artists and their teams in all matters related to concerts.

There are several elements to consider when preparing a show, such as:

  • Set up the final show: i.e. supervising the pre-performance rehearsals as well as the script with scenery and all effects.
  • Build a team to help us and follow us during the concert: i.e. global staff such as light and sound engineers, managers, DJs, musicians and support staff.
  • Set up tour administration management: i.e. maintaining a general budget, knowing how to apply for the right subsidies, managing stamps and declarations.
  • Make a financial plan for the tour: i.e., for example, paying for expenses related to the creation or production of shows.
  • Set sales on different dates: especially in concert halls and festivals.

Examples of turners

There are many turners who appear on concert posters and tickets. There is the most famous Presented by AEG, Decibel production (at the premises of Warner Music France), LiveNation, Arachnee Productions (in the premises of Sony Music France), Talent store, Yuma Productions, Pedro Reservation and Auguri Productions.

Organization and dates

A tour usually consists of different types of dates and a specific organization.

  • The first parts
  • Joint plateaus: several artists will perform on the same evening to increase the chances of exactly filling a date.
  • Solo concerts: these are classical concerts where an artist will sell out their concert to a concert hall.
  • Concerts produced by: the artist and his turner will rent the theater for the concert. They take risks together and collect box office returns together. This principle works for big Parisian dates like Zénith, Stade de France, Paris Défense U Arena.
  • Festivals: very profitable for artists. The person concerned sells their show to said festival.
  • Exhibitions: a promotional mini-concert in which an artist performs in front of professionals, journalists and guests, or in a venue open to the public, such as nightclubs, or during a signing session. It depends on the contracts, but depending on the artists, showcases are not necessarily included in the contract with the tour operator.

Types of contracts between a painter and a turner

Finally, the artist and show producer are bound by contract. As with most contracts in music, this document is a CDD, and it defines the duration and territory. There are others:

  • Assignment Agreement: that is, the artist will sell the concert at a fixed price, taking only the loss or profit.
  • Co-production agreement: that is, the artist and the room share the risks. In this case, the room pays a guaranteed minimum and then gives a significant portion of the profits to the artist
  • Labor contract: that is, the artist signs with the turner to organize and finance the entire tour, paying the artist his royalties while giving the artist a share or share of the profits.
  • Co-production agreement: the artist and his company will join forces with the turner. This will allow it to play a more important role, especially in the round and especially in the distribution of profits. However, he will have to pay for any losses.
  • Executive production contract: that is, the artist will commission a turner to organize a show or tour for a fee. Generally, the artist finances everything himself. Namely: this contract is implemented a little less often in practice.

to conclude

Organizing a tour is a real job. In short, it is difficult. To do this, you need to make sure that you share the same ideology (vision, motivation, codes) with your turner.

In addition, the economy of a round is quite random. Indeed, many concepts such as date of tickets, location, interest in the artist, fill rate, communication, price should be taken into account. There are also many expenses, such as decorations, guests that need to be paid, which can vary greatly.

And finally, whether it is profitable or unprofitable, a tour brings a lot to artists, e.g get to know your audienceof tripsof According abilityof comes from sasemof trade sale also encouragement.

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