The Consumer Electronics Show (CES) will be held from January 5 to 8. The show is promising a physical return in 2022, with a real revival and sparse crossovers after an online release in 2021.
The increasingly connected vehicles, devices and services to enter the metaverse will be honored at this year’s annual high-tech and electronics event, which opens on January 5 in Las Vegas.
From January 5 to 8, 2023, the Consumer Electronics Show (CES) will be held on more than 18 hectares, from booths in hotels to open spaces dedicated to cars. This show should be one of a massive return of exhibitors and investors after two editions compromised by the pandemic.
From bloated gadgets to artificial intelligence
He stood in line in 2021. And in 2022, “there were big empty rooms, CES was a shadow of itself,” recalls Avi Greengart. A Techsponential analyst said, “Crowd returns, commute hassles, and closed-door meetings—everything that makes a trade show!” happy with the prospect.
This year’s lineup includes multiple vehicles (autonomy-seeking cars, electric boats and planes, connected agricultural machines), bloated gadgets with artificial intelligence, and a new category: Web3, the Internet entering the next-generation metaverse.
“It’s going to feel like a car show,” warns Kevan Yalovitz, Accenture’s chief software officer.
Organizers have announced that they have sold out all the booths in the West Hall, which has space reserved for manufacturers and suppliers. Kevan Yalovitz predicts that these companies will promote software. “We believe that by 2040, approximately 40% of all vehicles on the road will have computer operating systems that can be updated remotely.”
This evolution will enable developers to “create experiences” for drivers and passengers, as well as users of any digital service.
According to the expert, more and more cars will participate in the “battle for consumer time”, which is one of the main themes of CES 2023.
“We are seeing some consumer dissatisfaction with the number of applications. A third of users of major streaming services have canceled at least one subscription in 2022, and this trend will continue,” he stressed. A ten-country study by Accenture.
Hence the need for various platforms and mobile apps to deliver even more compelling experiences, especially in a metaverse that is hard to convince at the moment. The metaverse, which is believed to represent the future of the Internet, consists of immersive universes that can be accessed especially through virtual reality (VR) or augmented reality (AR).
Fewer cryptocurrencies after FTX deal
It was already a dominant theme at CES 2022 and required Facebook to build on these technologies by changing to Meta. A year later, social media giant Oculus has invested tens of billions of dollars in VR headsets and platforms, scaring off investors who see it as a bottomless pit.
At CES, the Web3 category will bring together companies specializing in the sector, as well as blockchain and cryptocurrency. Many engineers hope that the decentralized internet will one day emerge from these technologies.
“However, there may be less crypto than expected due to FTX,” said Creative Strategies’ Carolina Milanesi.
The implosion of this cryptocurrency platform and the arrest of Sam Bankman-Fried, the head of the popularization of digital currencies, really concluded a dark year for the sector.
African startups for the first time
The new products to be presented at CES were developed during the pandemic, so many facilities are expected to facilitate teleworking, recalls Avi Greengart. Health, too, will keep minds busy, from 24/7 connected accessories to the latest innovations in the service of emergency physicians.
The area of the show, called Eureka Park, should include about 1,000 startups from 20 countries, a large French delegation, as well as young Ukrainian shoots and, for the first time, companies from the Democratic Republic of Congo.
Whatever their innovations, most exhibitors will demonstrate their progress in terms of sustainable development.
Robots will not be left out either. Visitors will find stuffed animals with big innocent eyes, amazing humanoids and high-performance drones in the corridors.
“I think we’ll see big advances in personal robotics, for the home, as well as demonstrations inspired by technologies originally intended for the military,” says independent analyst Rob Enderle. “But there will also be a lot of cheap junk,” he said.