Samsung Galaxy Z Flip4 ‘is a product of 2023’ – Samsung Newsroom Belgium

Samsung’s Galaxy Z Flip4 model has been selected as the “Selected Product of the Year” in Belgium. This foldable smartphone thus immediately becomes the first mobile phone to receive this award. This award confirms the innovative and user-friendly nature of the Galaxy Z Flip4. Winners will be able to display the desired logo on their products for one year.

The “Product of the Year” award and logo have existed since 1987. About half of consumers believe that the Product of the Year logo helps them make the right choice.1. Strict selection criteria and evaluation by professionals and consumers certainly help with this. “Consumers are rightfully demanding more and more Katia Van Eecke, International Support Director of the organizing company POY OPERATIONS says, brands must earn their trust based on objective and rigorous criteria. In this competition, the contribution of the consumer himself is decisive. A great advantage that winners can enjoy without blushing. »

The selection of winning products is based on submissions from brands and distributors. After initial selection based on objective criteria, products are evaluated by willing consumers who have purchased the product. They value products based on their innovative nature, attractiveness and usability. The product is tested in the consumer’s living environment so that ease of use and added value are truly tested. The satisfaction survey is carried out by Tretz under the direction of Nielsen, an independent research agency responsible for the consolidation of the results.

A first for e-business
In recent years, a number of products have won the title of “Selected Product of the Year”. These were mainly FMCGs; these are products with a short shelf life and fast turnover, such as face creams and soft drinks. For the first time this year, a smartphone also won this award, Samsung’s Galaxy Z Flip4.

Winners make a difference because their products respond well to consumer needs. These needs are constantly changing and innovation must stay ahead of them. The winners will be able to use the famous red logo throughout the year in all their advertising, packaging and, of course, in their stores.

Katia Van Eecke: “This logo plays an important role as a sign of innovation. It is recognized and helps consumers make the right choice from an ever-increasing number of products. According to a recent consumer survey, 1 in 2 consumers prefer to buy a product with a logo. »

Galaxy Z Flip 4 delivers exceptional experiences
Thanks to its compact and foldable design, Galaxy Z Flip 4 offers exceptional experiences. You can take photos and videos from all possible angles and switch from manual mode to hands-free mode. Many functions like calls, texts and even unlocking the car are available without opening your phone.

With a slimmer hinge, smoother edges, contrasting frosted glass on the back and shiny metal bezels, it’s Samsung’s most sophisticated design yet. On both the cover screen and the home screen, you can fully customize your Z Flip 4 inside and out with Galaxy Themes. So you can customize your collectibles by adding fonts, icons and patterns of your choice. Also, you can create your own cover screen with new clocks and different types of backgrounds like images, GIFs and even videos.

“We deliver an unparalleled mobile experience with this Galaxy Z Flip4. This recognition as “Product of the Year” and, above all, the satisfaction of the users surveyed confirm that we have achieved our goal, Davy Moons, Mobile Marketing Manager at Samsung Belgium, explains. Interest in foldable products continues to grow. We have successfully taken this category from a radical idea to a consumer device loved by millions around the world. »

For more information on the “Selected Product of the Year”:

For more information on the Galaxy Z Flip 4:

About the Product of the Year
Founded in 1987, the chosen product of the year was originally a French initiative. Since spring 2016, the organization is managed by POY GROUP SA from Brussels and its subsidiaries. Operating in more than 40 countries, the organization faces several million consumers, which allows it to gather extensive information about innovation and consumption across countries and cultures.

1 Shopmium study with 1,800 Belgian consumers, October 2022.

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