True to its humanitarian values, William Amor presents the first of a series of creations for the Rare Champagne brand. The proceeds from the sale of this collection will be donated to social and environmental organizations.
This fall, visual artist William Amor presents the first of 12 Methuselahs Rare Rosé Millésime 2012 collections, the result of his collaboration with Rare Champagne. A few months ago, he opened the doors to his studio-laboratory at Villa du Lavoir in Paris, where he develops his Messenger Creations, inspired by Nature from abandoned materials. Everything is flowers and peace there: roses, poppies, peonies, clematis, dahlias, butterflies and other insects in pastel colors fill the place. A delicate translucent “petro-medusa” (shown at the recent Révélations) sits on a glass throne in the center of the room as it descends from the ceiling; flowers, cherries and grape leaves wrapped around it express its aromas.
Conceived as an ornament intended to adorn the brand’s iconic bottle, the work was made exclusively from scraps and production waste from Maison Rare Champagne. ” I take everyday waste (bags and/or plastic bottles) to turn into flowers, I’ve also turned tank tartar into crystallized pendants called “Crown Jewels” and defibrated fishing nets to extract the pistils. “, explains William Amor.
A self-taught and self-taught artist, he designed this ornament using creative techniques that have always been an integral part of an ecological approach pushed to the extreme. Here’s what immediately appealed to Maud Rabin, Rare Champagne’s brand and image director: ” It was important for us to collaborate with an artist who is close to nature and sensitive to our values. “. This creation is part of a more responsible approach, as the proceeds from the auction of the bottles will be donated to associations fighting for the environment.
A passion for life
Grand Prize for Creation from the City of Paris, laureate of the Banque Populaire Foundation, the passion of William Amor, famous for flower bouquets made of recycled plastic. putting art at the service of the environment “. He from the countryside of Lorraine always ” passion for life as he likes to say. His arrival in Paris was a real shock and he started collecting plastic bags left on the streets.
For 20 years, she has been developing an ecological and inclusive practice, turning polluting waste and abandoned materials into poetic works that sublimate everyday objects, while raising awareness of overconsumption. ” Plastic waste is a terrible symbol of excess in our society and the disastrous effects on all living things.he explains. It is heresy to regard non-destructive material from non-renewable sources as disposable material: a value judgment with serious consequences. Being sensitive to the issue of social integration, he regularly invites disabled people to his workshop.
Driven by human adventures, his collaboration with Nadir Champagne house promises great encounters for the artist. If this first Methuselah was conceived entirely by William Amor, the next eleven will be designed as a couple. Indeed, the artist will meet eleven public figures with whom he will invent a new eco-responsible bandage. These personalities will be chosen jointly by the artist and the brand and must meet the main criteria: participation in solidarity and/or environmental actions.