Volkswagen is supporting the Blues in their search for a third star by offering fans of the French team a special sweater. The music in the commercial is the track “The boy’s a Genius” by Daniel Pemberton.
Volkswagen ad: Blues sweater
Advertising Volkswagen “Sweater of the Blues” it starts from the road bordering the forest. Driving very slowly through this snowy landscape, we can see a red Volkswagen coming forward. He parks in a park that looks like a castle. We see a foot with crampons coming out of the car. The ad continues inside a building, where we see a record player playing music.
The room is decorated with a fir tree with two golden stars hanging from the top. A symbol that resembles two titles World champions The French team won 1998 and in 2018. We also see a plaque hanging on the wall showing the location of two stars at 8.e county
The ad continues by showing Kylian Mbappé placing several woolen balls on a table. Then we see Griezmann hard at work with a sewing machine. His teammates sitting next to him are concentrating on loosening the woolen threads so that they don’t get tangled while some are sewing and others are knitting. Naturally, the group of friends led by Mbappe starts dribbling balls. Finally, they present their creation: a magnificent sweater in the colors of the French team.
What is the music of the Volkswagen commercial: Blues sweater
Volkswagen chose the title to accompany the blues during the World Cup and promote its sweater in the colors of the French team. Daniel Pemberton. Song title “The Boy is a Genius” taken from the album “Desperate Romantics: The Original Soundtrack from the BBC TV Series” released in 2006.
Daniel Pemberton He is a British film music composer. He is known for composing the trailers of many films, TV series, video games and television programs, as well as commercials for many brands. Among his most famous compositions: Spider-Man: The Next Generation, Ocean’s Eight, House of Shadows, King Arthur: The Legend of Excalibur, but also the show Hell’s Kitchen or series Masters and valets and Enemies of the people.
Who are the players of the French team in the Volkswagen ad?
For this advertising campaign, Volkswgen invited some players from the French team to lend a hand to the sweater knitting game. So we see in place:
Kylian Mbappe He plays as a striker in PSG. He is one of the favorite French footballers.
Antoine Griezmann a player who plays as a striker or attacking midfielder. He currently plays for Atletico Madrid.
Dayot Upamecano He plays as a defender in the French team and plays for Bayern Munich.
Jordan Veretout Olympique occupies the position of midfielder in Marseille.
Christopher Nkunku plays as an attacking midfielder or winger. He currently plays for RB Leipzig.
Volkswagen Volkswagen campaign: Blue sweater
With each advertising campaign, Volkswagen finds a way to give us new emotions. we remember an ad about a love story two years ago, in the title “A dream come true”. It’s a piece that will also fit the new ad campaign. Indeed, the German car manufacturer, which is the partner of the French team for this year, gives us football passion. And he thought of everything! It will be difficult for fans to wear only the jersey of the French national team at this winter’s World Cup in Qatar.
That’s why the players of the French national team are eager to play. We see them sewing and knitting specially designed sweaters for their fans in this space. So, in collaboration with the French Football Federation (FFF), the Volkswagen Advent calendar offers special sweaters, including the 100% electric ID 4 SUV, as well as many other prizes to be won.