the virtual reality entertainment Holoride is installed on board certain Audi cars (Audi A4, A5, A6, A7, A8, Q5, Q7, Q7, Q8, Audi e-tron, Audi e-tron Sportback, Audi e-tron GT).
Optional holoride package combines a virtual reality space with a moving car. By synchronizing the car’s motion data with dynamic augmented reality virtual content, the Pioneers Pack turns the car into a mobile theme park.
Passengers launch a variety of games and apps that use all the live data from the car to animate content in a paradigm called “Elastic Content.”
Combining the immersive qualities of virtual reality with real-time vehicle data, Holoride Entertainment is a virtual destination in motion.
Through Motorverse, passengers can enjoy interactive, passive content that reacts to both themselves and the vehicle.
“Despite the amazing advances in automotive technology over the past few decades, the passenger experience and in-car entertainment have largely remained the same.” says Nils Wollny, CEO and co-founder of holoride.
“With the launch of Holorid, we’re not only elevating the passenger experience, we’re redefining how you spend your time on the move. I’m thrilled that our users can finally enjoy the excitement of the Motorverse for themselves.”
Holoride’s integration into Audi vehicles stems from a shared history with the German premium carmaker.
Since 2019, Audi and holoride have presented their partnership at various events, including CES 2019, IAA Mobility 2021 and SXSW 2022.
“By integrating holoride into our models, we’re redefining in-car entertainment,” said Giorgio Delucchi, Audi’s Head of Digital Experience and Business. “By combining real-time vehicle data and virtual content, we are creating a completely new customer experience. An important part of car digitization is turning the cabin into a third living space. Life and work come together in this very personal space. holorid is another milestone on our roadmap.”
At launch, holoride users will be able to immerse themselves in Cloudbreakers: Leaving Haven from Schell Games, the studio that brought Among Us to virtual reality. It was co-produced by Superconductor, a creative agency founded by Hollywood talents Justin Lin (Fast & Furious franchise) and Anthony and Joe Russo (Marvel Cinematic Universe).
The Russo brothers also served as Holoride’s creative advisors. Brent Friedman and Jeremy Breslau, two screenwriters of blockbuster film franchises, television series and video games, wrote the universe and history of Cloudbreakers. Based on Holorid’s “Elastic Content,” players guide Dev, his scavenger robot Skyjack, and IONE through the hostile skies of Stratus, collecting scrap metal and destroying AI controllers on their way to their true destinations.
In addition to bringing excitement to passenger journeys, holoride entertainment provides a comfortable experience for users. Cases of motion sickness are reduced by using steering, braking and acceleration data to match what users see on the headset with what they feel outside the Motorverse with near-zero latency.
The Holoride Pioneers’ Pack fun can be purchased in Germany at shop.holoride for €699.
The Pioneers Holoride Package includes:
HTC Vive Flow VR glasses
Compatible Bluetooth controller: 8BitDo Pro 2
One year subscription to Holoride (required to use Holoride)
After the first year, Holoride Entertainment subscriptions are available for a monthly payment (€19.99 per month), an initial annual payment (€14.99 per month) or an annual initial payment (equal to €14.99 per month).
Both options allow access to the catalog of games and entertainment.
Holoride entertainment will first launch in Germany, in the US in early 2023, and in Europe and Asia later this year.
Holoride Entertainment combines real-time augmented reality (XR) content with motion- and location-sensitive vehicle data such as physical feedback and navigation to create hyper-immersive XR experiences for passengers. With Holoride, the Metaverse becomes the Motorverse, with users enjoying the power and potential of an immersive Web3 experience with them on the road. At the heart of it all is Ride, Holoride’s own cryptocurrency designed to power the content ecosystem, increase engagement and create value for all users. Ride Token connects automakers, content creators, brands and passengers for an unprecedented car economy.