Ampere, Alpine, Dacia and Mobilize

If Renault’s electrification strategy is difficult to understand, it’s because the group decided to divide and conquer. Ampère, Alpine, Dacia, Mobilize… We return to the latest announcements to better understand what awaits us.

Renault R5 // Source: Marie Lizak

Last week, Renault unveiled its entire enterprise dedicated to electrics. It’s called Ampère and follows the creation of Mobilize, a brand specializing in new mobility. In order to survive, Renault decided to divide its group into five entities.

These five institutions will have their own financial balance with their own strategies and resources. With this announcement, the survival of the Renault group is at stake.

An electric strategy involving collaborations

Here, Renault divides to live better. Currently, electrification is expensive, so the strategy is to isolate each entity to facilitate the financial analysis of each of them.

First, Ampère will be responsible for the production and software development of purely electric vehicles. Among the most anticipated models are undoubtedly the future Renault 5 and Renault 4 electric. Along with these models, software will also form the basis of the electrification strategy. Which is important for us.

For this reason, Renault works closely with Google. The latest version of the R-Link operating system, based on the diamond brand Android Automotive, is already among the best students with the integration of the Play Store and Google Assistant. We can discover this in the Megane E-Tech.

In addition, Renault also confirmed that it will continue to collaborate with Qualcomm for the joint development of platforms based on solutions. Snapdragon Digital Chassis.

The alliance with Qualcomm is related to the Chinese Geely group (Volvo, Polestar, Link & Co, Smart, etc.). We were also recently able to discover the Volvo EX90, a giant SUV that combines Qualcomm, Nvidia and Google technologies.

Volvo EX90 // Source: Ulrich Rozier for Frandroid

It was with Geely that Renault established an important cooperation. The two groups signed an agreement on the At project. It is through this joint venture that the two groups will further develop combustion engines.

The goal of this collaboration is to reduce the development costs of clean and hybrid combustion engines. Thus, Renault strives to become a supplier to other firms that have abandoned the development of internal combustion engines.

And electrification in all this?

The Renault group said that by 2030, all its cars will be 100% electric. Clean CarRenault’s electrification strategy is fragmented

Renault is developing only six 100% electric cars by 2030 through the Ampère brand. In addition, Alpine, for its part, plans only 5.

Renault 4L Concept // Source: Marie Lizak

At Ampère, we already know the future Renault 5 and Renault 4, at least in concept form, but also the future Scénic or the current Renault Mégane e-Tech?

Renault Scenic Vision (2022)

As Luca de Meo explains, the goal is to target the compact market. Therefore, the Alp brand will appeal to the top of the range with crossovers almost 5 meters long.

Alpine A110 E-ternity
Alpine A110 E-ternity

Currently, we only know the A110 E-ternity concept. 100% electric car based on the mythical thermal A110.

Mobilize aims for urban mobility with 100% electric cars available as a subscription. First up is the Duo, a revised and tweaked version of the Renault Twizy with high autonomy for the segment.

Mobilization Duo // Source: Marie Lizak

There is also a Limousine for VTC or taxi use only. Does it look like any Renault? This is normal, according to the tight schedule (2 halves of 2022), the brand entered the ranks of its Chinese partner JMCG to find a spacious electric sedan with the technical base of Megane E-Tech.

Finally, let’s not forget the Dacia brand, the Renault company has recently changed its appearance. Dacia won’t leave the low-end territory like Skoda, and that will undoubtedly be one of the big challenges for electrics. However, the price of Dacia Spring continues to rise.

Renault’s low-cost subsidiary plans to produce and market thermal cars beyond 2030. Dacia’s transition to electric, however, began with the launch of the Spring model (which currently accounts for 12% of orders). The firm also unveiled an “electric” buggy concept designed for adventurers.


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