Makeup, a new political act
In politics, on the French side, we talk about operational costs more than beauty with a discourse of value… This is a budget that causes a lot of ink to flow. Twenty-six thousand euros were spent in just three months: this is the first make-up and treatment bill.
French-Ukrainian model and artist Zoia Mossour (340,000 Instagram followers) posed for photos as French designer Christelle Kocher presented her spring-summer 2023 collection at the heart of Brongniart Palace on September 27 at Place de la Bourse in Paris. fascinating lenses of photographers.
If his silhouette shows a certain mourning (he wears head-to-toe black), his face also claims heartbreaking support for his country of origin, which has been at war since February. Tears of mascara and rhinestones on her cheeks streamed down her porcelain face like an artistic cry. Create beauty… A seemingly trivial gesture, but here it is celebrated as a claim of freedom.
Apply your makeup to convey a message or send a signal… In social networks, young women are channeling the original function of beauty tutorials (short explanatory videos on makeup techniques or testing new products). close to their hearts. “Hello everyone. I’m going to teach you how to have long eyelashes,” says young American tiktoker Feroza Aziz to her followers.
You’ll put down that eyelash curler and use your phone to research what’s going on in China
If the beginning of the series, which aired at the end of 2019 and has more than 3.4 million views today, seems vain, it is not. From the tenth second, the handsome brunette of Afghan origin tightens his tone and continues on a completely different topic: “You’re going to put down this eyelash curler and use your phone to research what’s happening in China, the facts.” there are concentration camps where innocent Muslims and Muslims are imprisoned,” he concludes.
This viral video paved the way for a new form of communication that has a strong impact on the younger generation. Recall that 47% of TikTok users are between 10-29 years old, and 53% of content creators on the Chinese app are between 18-24 years old. Thus, in August 2020, Alexandria Ocasio-Cortez, who is very popular on social networks and the youngest woman ever elected to the American Congress, was invited to the YouTube channel of the American “Vogue” channel to explain her beauty routine while explaining why femininity is a force. and especially how to dismantle patriarchy.
“We live in systems built largely for the convenience of men,” said the New York Democrat, highlighting her upper eyelid with a brown pencil line. The result: over 3.6 million views.
If there’s anyone who gets the subtle power of lipstick right – following the suffragettes who took to the streets to demand women’s suffrage in the early 20th century – it’s the Queen. Elizabeth II. In order not to draw attention to her intentions and thus discreetly avoid an endless dinner or simply to end a boring conversation, Lilibeth had a valuable ally: a small pipe with a hood.
Recently, it was her former assistant, Ian Scott-Hunter, who worked with her for eight years, who revealed her beauty secret during a special program dedicated to Her Majesty on the British channel BBC. “I think it’s etiquette for ladies not to wear make-up in public,” she explained, “but she had her bag on the side and she took out her lipstick and put it on, no mirror or anything. She was waiting for her ladies to get ready to go. Deceptively useless and every above all, highly strategic design: in short, a real James Bond girl!
In politics, on the French side, we talk about operational costs more than beauty with value discourse… This is the budget that caused a lot of ink to flow. Twenty-six thousand euros were spent in just three months: this is the first makeup and cosmetic treatment invoice sent to the Elysée Palace by Natacha M. in August 2017 for the beauty services she provided to the new president Macron.
Obviously, politics is also about mascara and concealer
The professional make-up artist hired by the First Lady took care of the former Economy Minister during the campaign before continuing her mission of “perfect skin” when she arrived at 55 rue du Faubourg-Saint-Honoré. The price is certainly high, but before that only François Hollande’s personal hairdresser cost 9895 euros per month!
Obviously, politics is also about mascara and concealer. Men, women, same fight (or almost). After the 2007 presidential elections, Segolen Royal paid 51,000 Euros to the National Commission for Campaign Reports, and Nicolas Sarkozy 34,000 Euros. If in the Middle Ages makeup was associated with mysterious and frightening femininity, today it seems inseparable from power and speech.